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AI Insights · Timothy · July 2025

Top 5 Season Pass Games Performance in the UK, Q2 2025

Discover the performance trends of the top 5 season pass games in the UK during Q2 2025, with insights from Sensor Tower on downloads, revenue, and active users.

Top 5 Season Pass Games Performance in the UK, Q2 2025

In the second quarter of 2025, the top 5 season pass games in the United Kingdom showcased varied performance in terms of downloads, revenue, and active users. This analysis, based on Sensor Tower data, highlights the trends observed across these popular games.

Kingshot from Century Games Pte. Ltd. saw a remarkable increase in weekly revenue, starting at approximately $67K at the end of March and peaking at around $489K by late June. Weekly downloads surged mid-quarter, reaching 130K in late May, while active users grew steadily, hitting 192K at the beginning of June before slightly declining.

Color Block Jam by Rollic Games maintained a stable revenue stream, averaging around $230K weekly. Downloads, however, experienced a downward trend, starting from 80K and dropping to 39K by the end of June. Despite this, the game retained a strong active user base, consistently hovering around 370K.

Township from Playrix recorded a steady weekly revenue, with figures ranging between $450K and $580K. Weekly downloads showed a gradual decline from 42K to 31K over the quarter. Meanwhile, active users fluctuated slightly but ended on a high note, increasing from 365K to nearly 400K.

Subway Surfers by Sybo Games ApS had modest revenue figures, peaking at around $3.4K in mid-April. Downloads remained relatively stable, averaging about 32K weekly. The game boasted a substantial active user base, reaching peaks of over 900K in mid-April and late June.

Whiteout Survival from Century Games Pte. Ltd. experienced fluctuations in revenue, with a high of $772K in mid-April. Downloads showed a slight decline, starting at 32K and dropping to 25K by the quarter's end. Active users decreased from 261K to 179K over the same period.

For more detailed insights and data, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025